Buying Stock Footage: Everything You Need to Know

Are you looking for stock footage to complete your creative projects? Acquiring stock video does not have to be a tedious task. You don’t necessarily have to conduct your own video shoot, especially if you don’t have the time and budget. Many stock media agencies offer stock footage at great prices. You just have to find which of them suit your creative needs and budget.


Advantages of Buying Stock Footage from a Stock Site

While conducting your own video shoot has its perks, buying stock videos can also be beneficial. It also has its advantages that you will not have by making your own videos.

  • Fast, High Quality and Affordable. A stock media agency helps you find the footage you are looking for quickly and easily. You can search according to file format, resolution and keywords. What you will pay for the premade content will only cost a small fraction of what you will spend creating your own video.
  • Legal Protection. Stock footage from a stock media site also provides legal protection. In case you run into legal issues with your stock usage, you can have peace of mind. You don’t have to worry about losing your hard work form copyright mistakes. You will have insurance guarantee on every video you purchased from a stock site.
  • Top-notch Search Features. With these search tools, you will surely find what you are looking for quickly and easily. You don’t have to break a sweat digging deep into millions of collections. Simply use the search features such as search bars to find the stock video perfect for your creative needs. The Internet was never designed to be a platform for videos. That’s why it is best to get them from a reputable stock site.
  • Royalty-free Purchase. Yes, you don’t have to pay for royalties every time you use the video. You can use it in any project for as long as you like at a one-time flat rate.
  • Try it before you buy it. You don’t have to blindly buy a video without knowing how it would fit with your project or other videos. Stock footage agencies like the ones listed here allow you to download a free version, which comes with a watermark and at low-resolution. If you like the stock footage, you can directly purchase and download the full resolution without hassle.

iStock is one of the popular stock media agencies that sell stock footage. It has over 7 million digital files in its collection. The company started in 2000, but only started selling videos at the end of 2006. Along with stunning videos, it licenses images, illustrations and vectors. Aside from high quality content, it also boasts a great user interface and reasonable pricing plans.

Cheap Stock Footage: The Best Way to Improve Your Next Video Production

Producing high quality videos is not cheap and easy. You will have to set aside a great amount of budget and time. While it is true that a production company has all the talent and expertise to create the best videos, they can also be expensive. Now if you only have limited budget, this is not a popular option for you. You may choose to shoot or edit the clips yourself but they too take time and money for travel, equipment and talent.


If you decide to go through shooting the video yourself, some cheap stock footage can help you ease the financial burden and time constraints. You need to consider a few things however in choosing the best footage for your project, including lighting, storytelling, sound effects, and more. Make sure that these factors fit your own video to alter the mood of your current clip and avoid creating an unorganized final version.

You also have a choice between shooting the footage yourself and purchasing a cheap stock footage. By cheap stock footage, we mean royalty-free videos clips. Either choice is workable and can produce a great quality video if you pay attention to the details.

  • Cheap stock footage is great because it is professionally shot for an affordable price. It is usually used with a high-end camera. However, it can be too general in nature such as handshakes, people, skylines, etc. It may not be easy to find specific shots if that’s what you need. There are only a couple million footages in the market today, but that number is growing fast. You may also find unique footages for a higher price in some stock media agencies.
  • If you are looking for a specific shot, the best way to shoot it yourself. Remember that conducting your own video shoot takes a lot of time, money and talent. You have to prepare for travel and food expenses. You will need to purchase the right equipment and maybe hire a few crew to help you. But the question is, do you have the expertise to create high quality videos? Perhaps, you can learn about lighting, sound effects, etc. to shoot a great video.

If you combine both, there will be endless possibilities. You can shoot some parts of the videos yourself and augment it by incorporating cheap stock footage. Stock footage are also best in correcting mistakes. You do not need to go back to a location and conduct the shoot again. You can just easily purchase the missing piece from a reputable stock media agency to save time and money. Just make sure that the stock footage fits your work so you will truly get value for your money.